Alternative Adverts Network Services Ltd, a Nigerian advertising and media buying company specialising in Out-of-Home (OOH), broadcast and integrated media solutions, is recruiting a Sales Marketing Executive to drive revenue across billboard, digital outdoor, TV and radio advertising. The role is full-time, field-based and based in Lagos. This AlertNaija247 guide explains the opportunity in clear language, outlines who can apply, what the job involves, the qualifications expected, and practical steps to prepare a strong application.
Quick Job Overview
- Job Title: Sales Marketing Executive (Sales & Marketing Executive – OOH & Broadcast Media)
- Employer: Alternative Adverts Network Services Ltd
- Location: Lagos, Nigeria
- Work Arrangement: On-site / Field-based
- Employment Type: Full-time
- Reporting To: General Manager
- Primary Focus: Out-of-Home advertising sales (billboards, digital billboards, BRT and related outdoor formats)
- Secondary Focus: Television and radio advertising sales
- Compensation: Competitive salary plus performance-based commission and incentives (exact figures not stated in the available job information)
About the Job
Alternative Adverts Network Services Ltd helps brands, businesses and organisations reach target audiences through strategic placements on billboards, digital outdoor screens, BRT advertising, television, radio and other channels. The company is expanding its commercial team and is looking for a results-oriented sales professional who can take ownership of new business generation and convert opportunities into paying clients.
This is a target-driven sales role. Success is measured by new business won, revenue generated and clients retained. The employer emphasises that the position is for a commercially minded person who is comfortable prospecting, approaching senior decision-makers and closing deals. It is not a passive, office-based marketing role.
The Sales Marketing Executive will handle the full sales cycle for Out-of-Home advertising as the primary focus and will also develop revenue from television and radio advertising. Candidates who already understand how to sell advertising, media or related business solutions and who can show a record of meeting or exceeding sales targets are preferred.
What You Will Do
According to the available job information, the role covers five main areas of responsibility:
1. Out-of-Home Advertising Sales
- Prospect aggressively for new OOH clients across Lagos and other commercial markets.
- Identify companies, brands, agencies and organisations that need outdoor advertising.
- Sell billboards, digital billboards, strategic outdoor locations, BRT advertising and other OOH solutions.
- Build and maintain a strong pipeline of qualified prospects.
- Carry out cold calls, direct visits, referrals and networking.
- Arrange and conduct meetings and presentations with Marketing Managers, Brand Managers, CEOs, Directors, Business Owners and other decision-makers.
- Understand client objectives and recommend suitable locations, formats, durations and media solutions.
- Prepare quotations, media proposals and presentations.
- Negotiate pricing and commercial terms while protecting company margins.
- Follow up on proposals until they are won or formally lost.
- Build relationships that lead to campaign extensions, renewals and repeat bookings.
- Keep accurate records of prospects, opportunities, proposals, negotiations and closed business.
2. Broadcast Media Sales
- Develop new business for television and radio advertising.
- Sell airtime, programme sponsorships, spots, branded content and related broadcast solutions.
- Identify advertisers with potential for TV and radio campaigns.
- Create integrated proposals that combine OOH, TV and radio where appropriate.
- Work with internal teams and media partners on competitive packages.
- Negotiate rates and campaign terms.
- Grow revenue from both direct advertisers and advertising or media agencies, and develop long-term relationships that produce repeat campaigns.
3. Business Development and Lead Generation
- Build and continuously expand a database of prospective clients.
- Research companies, industries, brands and marketing activities to find sales opportunities.
- Monitor competitor advertising and identify brands currently spending on media.
- Spot companies launching new products, opening new locations, rebranding or running major campaigns.
- Turn market intelligence into actionable sales opportunities.
- Develop new prospecting strategies and pursue both direct clients and advertising agencies.
4. Sales Conversion and Revenue Generation
- Take full ownership of assigned sales targets and revenue objectives.
- Create weekly and monthly sales plans.
- Maintain a healthy, measurable sales pipeline and prioritise high-value opportunities.
- Track every opportunity from first contact through negotiation and closure.
- Consistently meet or exceed agreed targets.
- Drive revenue through new client acquisition, repeat business, upselling and cross-selling, working closely with management on major accounts.
5. Client Relationship Management
- Develop strong relationships with existing and prospective clients.
- Understand client marketing objectives, budgets and campaign needs.
- Provide timely responses and professional after-sales support.
- Ensure smooth handover of confirmed campaigns to internal teams.
- Monitor satisfaction and identify opportunities for additional business that result in recurring advertising spend.
Performance expectations are clear: generate new business consistently, build a substantial pipeline, secure meetings, convert prospects into paying advertisers, achieve monthly and quarterly revenue targets, grow the OOH client base, generate additional TV and radio revenue, develop repeat relationships, provide accurate pipeline reports, and show measurable improvement. Activity without results is not enough; the role is measured by revenue and business won.
Who Can Apply?
The employer is looking for a “hunter” — someone proactive in business development rather than someone who waits for clients to come to the office. Suitable candidates are those who are aggressive and proactive, highly persuasive and commercially confident, comfortable making cold calls and visiting prospective clients physically, confident speaking with senior executives and business owners, persistent in following up and closing, target-driven and motivated by financial results, able to negotiate without unnecessary discounting, strong at identifying genuine opportunities, able to work independently with minimal supervision, resilient when deals are rejected or delayed, highly organised and capable of managing multiple prospects, and comfortable in a fast-paced competitive sales environment.
The employer specifically states that applicants should not apply if they are looking for a passive office-based marketing role. The ideal person wakes up thinking about where the next client is coming from and can identify a prospect, make the approach, secure the meeting, understand the need, present a solution, negotiate, follow up and close the deal. Candidates with a strong history of bringing in measurable revenue will be given preference. Experience selling advertising, media, OOH, TV, radio or other high-value B2B solutions is particularly relevant.
Qualifications and Requirements
The available job information lists the following requirements:
- Minimum of a Bachelor’s degree or HND in Marketing, Business Administration, Communications, Mass Communication or a related discipline.
- Proven sales experience in advertising, media, marketing, telecommunications, FMCG, financial services, real estate or another highly competitive sales environment.
- Demonstrable track record of achieving sales targets.
- Previous experience selling OOH, billboard, TV, radio or other advertising/media solutions is strongly preferred.
- Strong knowledge of the Nigerian advertising and business environment.
- Existing relationships with advertisers, agencies, brands or corporate decision-makers will be a significant advantage.
- Strong negotiation, presentation and communication skills.
- Excellent prospecting, lead-generation and closing abilities.
- Ability to prepare professional proposals, quotations and presentations.
- Proficiency in Microsoft Office or Google Workspace and CRM or sales-tracking tools.
- Ability to use digital platforms and social media for prospecting and business development.
- Must be willing and able to travel for client meetings and conduct field sales activities.
No specific number of years of experience is stated beyond “proven” experience and a track record of meeting targets. No application deadline is stated in the available job information. Required documents are not listed beyond what is normally expected for a LinkedIn application (updated CV/profile and readiness to discuss sales achievements).
Skills That Can Strengthen Your Application
Beyond the formal requirements, the following skills and attributes are highlighted as important for success in this role:
- Hunger for results and a strong work ethic in prospecting.
- Commercial intelligence and confidence when dealing with senior decision-makers.
- Persistence and resilience in following up and handling rejection.
- Ability to negotiate while protecting margins.
- Organisation and the capacity to manage multiple opportunities at once.
- Comfort with field sales, cold calling and physical visits.
- Familiarity with the Nigerian media and advertising landscape.
- Use of CRM tools, Microsoft Office/Google Workspace and digital platforms for lead generation.
If you already have relationships with brand managers, marketing managers, agency contacts or corporate decision-makers, this is presented as a significant advantage. Candidates who can demonstrate measurable revenue they have previously brought in will stand out.
Salary and Benefits
The available job information states that compensation consists of a competitive salary plus performance-based commission and incentives, with earning potential tied directly to business generated. High performers will be rewarded accordingly. No specific basic salary figure, commission structure or list of additional benefits (such as health insurance, transport or leave details) is provided in the job post. Applicants should clarify the exact package during the interview process if shortlisted.
Location and Work Arrangement
The position is based in Lagos, Nigeria. The work arrangement is on-site and field-based. This means the role involves regular travel for client meetings, physical visits to prospects, and active field sales rather than a purely office-based routine. Candidates must be willing and able to travel and conduct field activities as part of the job.
What You Need Before Applying
Before you apply, prepare the following so your application is complete and professional:
- An updated CV that clearly shows your sales experience, targets achieved and any revenue figures you are comfortable sharing.
- A LinkedIn profile that is complete and consistent with your CV (many employers review LinkedIn alongside applications).
- Examples of proposals, presentations or client relationships you have managed (if asked later).
- Clear examples of how you have met or exceeded sales targets in previous roles.
- Knowledge of the Nigerian advertising market and, if possible, contacts or experience in OOH, TV or radio sales.
- Willingness to work in a field-based, target-driven environment.
You can create or update a professional CV using the free tool available on AlertNaija247: Free CV Maker / CV Builder. A well-structured CV that highlights measurable sales results will make it easier for the hiring team to see your fit for a revenue-focused role.
Documents to Prepare
The job post does not list a specific set of documents beyond applying through LinkedIn. In practice, most candidates should have ready:
- An up-to-date CV or LinkedIn profile that details education, sales experience and achievements.
- Any portfolio of proposals or campaign results you may be asked to share later.
- Contact details of referees who can speak to your sales performance (if requested).
Because this is a LinkedIn application, ensure your profile photo, headline, experience section and summary are professional and accurate. If you later need a formal application letter or cover note, AlertNaija247 also provides an Application Letter Generator that can help you draft a clear, tailored message.
Application Deadline
Not specified in the available job information. The role was posted relatively recently and had attracted a number of applicants at the time of review. Because no closing date is stated, it is advisable to apply promptly while the vacancy remains open. Always double-check the LinkedIn posting for any later updates on the deadline.
Important Things to Check Before Applying
- Confirm that you are comfortable with a field-based, target-driven sales role that involves cold calling, physical visits and approaching senior decision-makers.
- Ensure your CV and LinkedIn profile accurately reflect proven sales experience and any revenue or target achievements.
- Check that you meet the minimum educational requirement (Bachelor’s or HND in a relevant field).
- Be ready to discuss specific examples of deals closed, pipeline management and negotiation outcomes.
- Verify the current status of the vacancy on the official LinkedIn job page before submitting.
- Prepare questions about the exact commission structure, territory coverage and support available for the role, to ask if you are invited for an interview.
How to Apply
Applications are submitted through the official LinkedIn job posting. Use the direct application link provided below. Make sure your LinkedIn profile is complete and up to date before you click Apply, as the company will review the information you submit through the platform.
If you are new to using LinkedIn for job applications or want to strengthen your professional presence on the platform, read this practical guide: How to Use LinkedIn to Find Jobs and Build Your Professional Network. A polished profile and thoughtful application can improve how recruiters see your candidacy.
Common Application Mistakes to Avoid
- Submitting a generic CV that does not highlight sales targets, revenue generated or specific achievements.
- Applying if you prefer a passive, office-based role rather than active field prospecting and cold calling.
- Leaving your LinkedIn profile incomplete or inconsistent with the information on your CV.
- Failing to quantify past sales performance when the role is clearly measured by results.
- Ignoring the preference for candidates with OOH, TV, radio or related media sales experience.
- Waiting too long to apply when no formal deadline is stated and the role is already attracting applicants.
Application Checklist
- Updated CV highlighting sales experience and measurable results
- Complete and professional LinkedIn profile
- Clear examples of targets met or exceeded ready to discuss
- Understanding of OOH, TV or radio advertising (or willingness to learn quickly)
- Willingness to work field-based and travel for client meetings
- Checked the current LinkedIn posting for any updates
- Ready to apply via the official LinkedIn link
AlertNaija247 Applicant Tip
This role rewards candidates who can prove they have generated revenue and closed deals. When you update your CV or LinkedIn summary, lead with specific outcomes (for example, “Exceeded monthly sales targets by X% for three consecutive quarters” or “Brought in new OOH clients worth X in a 12-month period”) rather than only listing duties. If you are shortlisted, prepare concrete stories about how you identified a prospect, secured a meeting, handled objections and closed the business. Practising these examples in advance will help you perform confidently in interviews. For structured preparation, use this resource: How to Prepare for a Job Interview: A Step-by-Step Guide for Beginners.
Apply Now
If you meet the qualifications, have a track record of sales results and are ready for a field-based, target-driven role selling Out-of-Home and broadcast media solutions in Lagos, submit your application through the official link below.
Always verify the latest details on the official LinkedIn job page before applying. Prepare thoroughly, present your sales achievements clearly, and only apply if the field-based, results-oriented nature of the role matches what you are looking for. Good luck with your application.